Ronco’s new advertising image for 2012 focuses on the exclusivity and quality of “Made in Italy”. The jewel is shown during one of the phases of its creation, as the only colour element standing out in the foreground of a black and white photograph. Skilled and expert hands, with the strength of ancient gold craftsmanship traditions, shape unique and precious jewels; as the payoff states: “from passion…to unique jewels”.

The campaign, produced with the collaboration of the advertising agency Caratti e Poletto, will appear in the main trade magazines.
(Other images of the creation phase can be seen in the “Company” section)